Marketing Automation Fundamentals… 5 things you should always remember. A Priest, a Banker and an Undertaker walk into a bar… remember that one? If so, please send me the punch line. Here are the top 5 things you should always remember when planning Automated Marketing campaigns. 1) It Takes Time It takes time to prepare [...]
How to Build a Database of Potential Customers Start with Current Data Lists To build your CRM Database you should start with your existing lists of customers. Hopefully you have some sort of software that tracks customers… a billing system… maybe Quick Books or something similar. Almost every online billing and accounting system has some [...]
CRM Database Fundamentals Building a database for your business is a fundamental business task, however, many small businesses give it no thought before starting. The result is that the database is disorganized and inefficient, or non existent. Because we provide a CRM database as part of our website technology we give the subject a lot [...]
We are pleased as punch to announce that the NetOffer WP Plugin is ready. Over the last couple of months we have made many improvements to the NetOffer system with the specific goal of making it possible for anyone anywhere who has a WordPress account to download and install a Plugin that integrates the NetOffer [...]
Tip #1: Limit Use of Images Whenever possible, minimize the use of images in the design to avoid potential problems. The more images there are, the more time it takes for a recipient to download the email. If a recipient’s Internet speed is slow, your images may just be an obstacle to viewing. Tip #2: [...]
Tip #1: Place a Strong Call to Action (CTA) in the Email Subject Line A strong CTA will generate a sense of urgency. Example: Sales Ends Tomorrow. Better Example: 50% Off Sale Ends Tomorrow Works Great if people already know you. For people who do not know you an Introductory Offer that ends soon. Example: [...]
Tip #1: Subject Lines The Subject line should contain an Incentive or Offer… a teaser to get people to open the email. Provide a strong incentive for the recipient to respond – and highlight this in the subject line. Give recipients a reason to open the email. Free shipping, discount offers and coupons work great. Tip #2: [...]
Here are the 7 most important things to know when planning an email marketing campaign: Tip #1: Subject Line The subject line is the single most important aspect of your email that determines whether or not it will be opened. You should keep the subject line to 49 characters or less. A subject line that [...]
This video gives an overview of how to create Auto-responder Campaigns (ie: Automated Marketing Campaigns) with the NetOffer System.
